"Don't 999 not 899, not 599, 499, 399! You can't lose, you can't buy the bait, are brands you buy, you buy are popularity! "You may think this is TV shopping is wrong, this is a true reflection of recent domestic smartphone market!
Before we liked to say thousands of phones (including below) market is dominated by domestic brands, and domestic brands often like to work at this level of the market, fuss. Indeed, thousands become domestic brand label. That such as zhongxing "high-minded" brand, to break with 599 this level of mobile phone to show their impact "high-grade" determination.
But today, perhaps ZTE had made a fatal mistake, it should not give up 599 yuan market. Starting from this month, mobile phone fighting market, defined by the concept of thousands, is not precisely describe the degree of market segmentation, because 500 mobile phone market seems to have arrived.
500 Yuan, basically is the lower limit of the domestic brands of smart phone before, unless the sale, few domestic brands will Smartphone prices plunging to less than 500 Yuan. For a long time now, smart phones less than 500 Yuan (not including those features) markets such brands of the world is basically Tianyu, Shenzhou, or shanzhai territory. Watching situation in recent days, Chinese mobile phone, to 500 Yuan and 500 yuan in fighting the following smartphone market.
Red rice 2A
First is millet. On June 8, the millet company announced that red phone 2A price dropped to 499 Yuan, in millet's official stock available for sale. Then take the Zhou Hongwei and his odd cool. On June 9, after the mergers and acquisitions business God, Zhou God phone Twitter claims that will be positioned in the future to a thousand Yuan and 500 Yuan, will launch the next two handset truly unbeatable prices. Shortly thereafter, the great God cell phone official microblog bursts of two micro-blog, declared God F1 2G and God F1 Plus version straight down to 499, 399 Yuan, respectively, and great phones was in direct contrast with the red rice 2A.
Down to 399 God F1 Plus
https://www.youtube.com/watch?v=0tmZUXKJ6GU
A is the Overlord, a sniper who is ambitious, the two tit-for-tat, mobile phone prices plunging to below 500 Yuan, up to 399. From the perspective of both sales, 500 zhenjianduimaimang should not be a gimmick in the mobile phone market. Red rice 2A after announcing price cuts, is said to have sold more than 300,000 units in a single day. Great price, although no data are available, and there are many rumors, but at least 499 red rice 2A form opponents.
Millet in 500 Yuan, whatever strange cool sniper what would be the result of the market, in short, is currently the product structure in millet: "achieved by less than 500 Yuan to the full coverage of more than 200 products, 500 products has become a mainstream product. "If an odd cool can stick there might formed a line. This way, it puts pressure on other handset makers formed a. Pressure on brands is: Yes, there is the tiller? The pressure on second-tier brands and even fake brand is: is go on hard shoulder or exit?
Manufacturer is unlikely to ignore, some manufacturers to enter the market potential is very large. I never worry about 499 red rice 2A will have the possibility of losing money before it 599 priced far higher, after all, the core L1860C is millet's own products, of sorts. Then, as Huawei Technologies, with the advantage of hardware, do not seem to cost barrier to this market segment. Meizu, is trying to catch up with the brand, trying to reverse her manufacturers such as Lenovo, see 500 mobile phone market is booming to ignore it? It's unlikely. Such as zhongxing, even 599 yuan market wanted to give up, let alone 399 Yuan market. However, zhongxing development, current situation, give up 500 Yuan market relevance of this policy is really open to question. As for those second-tier brands and fake brand, but conscientious living, this piece of meat is not fat, and to a lot of hungry wolves, how it can be better!
Joy is the average consumer, with cheaper quality not bad phones, so why not?
Mobile phone, mobile phone market may be fighting to 500 Yuan. This situation goes, I guess 299, 199 Yuan's big Smartphone is not far away from us. Indeed, the ecological chain of Internet companies mature, mobile phone manufacturers free of charge to your phone is not impossible, as long as you don't kidnap users will do.
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