2014 once billed as OBD (On-Board Diagnostic, car diagnostic system) the first year, many start-ups are plunging into the OBD "outlet", triggering a wave of entrepreneurship for intelligent hardware. From around April of last year, have companies already released OBD box, now a year later, Lei feng's network learned from several venture firms, the "report card" is not ideal: home sales generally hovered in the 20,000 to 60,000 units in the area.
Lei feng's network journalists to OBD product manager, who asked not to be named, he told nets of Lei feng, their products last November, abortion, this is because the research and discovered during the research and development of OBD gimmicks than substantive, that demand for such products is likely to be a false bubble, so the team began to doubt on the prospects of the project. In fact, which to some extent reflected startups for OBD awareness and positioning is not clear.
OBD sales cooled in the box, where is the problem?
OBD the originator product Automatic intelligent hardware sold 100,000 units a year in 2013, which with the United States more than 100 years the accumulation of car culture. Yi Liang Shanbo, co-founder told Lei Feng network, and have strong car culture in China, the vast majority of owners do not know OBD interface exists, its location could not be found. United States owners some car knowledge, through the OBD check the condition of the vehicle, repair tools and workstations, can repair the car in the garage.
Insiders said OBD development subject to the depot of the box open and closed nature of the industry standard has yet to appear, so it is not compatible with all models. OBD device +APP mode now available to users is mainly reflected in the speed, quantity, distance, physical examination scores and other basic functions, these functions and data, mostly through the dashboard of the car itself known.
Extending the origins of OBD, it is an automobile emissions testing began and continued development of standard test entry. OBD composition of the box such as communication protocol/communications module, GPS positioning module (Wi-Fi module, Bluetooth module) can be seen it is meet the design demand for data collection, and logic is reflected in: interact with the car, read-only data associated with the car, in fact, does not have the properties of service users.
Thus we will find OBD the DNA of the box is actually a car black box, collect car along to the background task has completed. Although it is one of the Internet portal, but this data is useful for owners of small diagnostic interface itself is car repairs and maintenance, to use, limited value to users.
To b work?
According to the Lei Feng network understanding OBD boxes are mostly with insurance companies, automotive industry, car care center, car rental companies, OEMs, or 4S shop sales to users, but it turns out this way is slower but also easy for users is limited.
Autobot operations VP told Lei Feng Yu xinlie reporter, through cooperation with the b side on paper the gains of some, but only in the short term, users still have to rely on its own to development in the future.
Liang Shanbo also said that cooperation with the b side of the involved system integration needs to increase its efforts to develop and put into operation more complex background. Sometimes the differences in between the two, such as in the ownership of the data there is some controversy on, takes a long time to balance their interests. The startups will undoubtedly increase the cost a lot of time and money.
Zero founder Lin Shanbing of science and technology said their existing OBD box and began shifting from corporate clients, through the "maintenance instead of repairs" model to help owners solve the problem of motor vehicles, mobile APP-end can be used with other brands of OBD compatible adapter in the box. He said "OBD only a port for data collection, we now focus on service for owners of this piece. 」
Said in another way, the original service in the business-end of the OBD does not bring real value to the owner of the box, to weaker interaction will inevitably lead to poor user experience, because users/owners, they do not care about the OBD data. "Users want is control over the car, rather than cold numbers. "A product manager said.
"The scene" could be a Killer feature?
Super Sharp's marketing Chief, Liu Guoqiong think, OBD boxes on the form must be upgraded, and more versatile products cooperation is also needed. cover Kenzo iPhone 6 plus
To cite an example, Nest and Automatic cooperation through the data, when the owners when the car is started, Nest identify a user goes off and will automatically turn off the Interior lights or air conditioning Automatic integrates iBeacon technology, the appliance can identify the same load iBeacon parking, payment without artificial. OBD box through a combination with detailed scenes in such a manner, and to provide more useful services to the owner.
Lei feng's network learned that some companies start OBD software now with via mobile phone App-end access services, such as parking, electronic dogs, violate, O2O maintenance service, chauffeur, fragmented social, self-driving tour road book sharing and so on, based on different scenarios of features to meet the needs of different owners.
"The App access more" scenes "service OBD boxes no longer important? 」
Sukhumvit line, super sharp, Autobot and zero technology expressed a similar view: by weakening the concepts of OBD to meet user needs. This is because from the user's point of view, users don't need to know what is OBD, you only need to know OBD box mounted in the car is a trigger or a switch, through the use of this device users/owners can easily service to various scenarios.
"Currently in the market can not find a new OBD products, on the whole is still in a crowded situation. "Wide product manager Li Chengle told the League network of Lei feng. "The small amount of users, users have developed quite slowly, and on the value of data mining and data size is also not reflected. 」
And because of this, some startups did not accumulate enough users to develop a business model, but also does not have a killer feature to keep users from using this product or application of sense of place and a sense of value, this is the current OBD encountered a bottleneck in the development of one of the "services" can provide a very good breakthrough.
How far OBD springs?
For OBD box is a "tasteless product", different people will have different views. But Liu Guoqiong cited an apt example, it is like a car's airbag, we probably never going to use it, but will definitely come in handy when necessary.
At the time of the interview, Lei feng's network to companies raised a question: If the Internet giant into the OBD products, is a shock to you but also a promotion? Their answer: think that the promoted than hit. "If people are willing to pay for the OBD, begin to pick products on the market, concerning market up OBD piece. "Said on xinlie.
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